Recently I made a very interesting observation of one of the leaders at a non-profit organization I work with. This leader is relatively new to the organization and is very passionate about his area of responsibility. He is very focused on increasing the number of members within his organization and wants each of the existing members to actively invite people to meetings. "Get out there and bring your friends and colleagues! The room needs to be standing room only!" he would bark to the members. Yet week after week the numbers were flat. He had a small number of faithful attenders, but the group wasn't growing like he wanted it to grow.
As I thought about this dilemma, one thing clearly occurred to me. The leader clearly laid out a challenge to the existing members, but missed one crucial component: he didn't inspire them to want to invite other people. Because he didn't inspire them, they blew him off.
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