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This is part one of a three-part series on Mastering Credibility. Part two is It's The Relationships You Build and part three is It's How You Deliver Results.
Jeff was the quintessential schmoozer.
He was one of those guys who was the life of the party. He could walk into any room and instantly be the one that everyone else focused on. His charm, wit, and charisma was the envy of his friends and colleagues. Being in his senior year of college, Jeff saw huge dollar signs in his future as a salesperson. Though he was an average student with average grades, Jeff felt that his ability to wine and dine customers was going to be his ticket to being a big-money salesperson. With his wit and charm, how could customers resist?
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April 2026
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