Recently I met up with an old friend who is contemplating starting up a small business. We had a great discussion and I didn't want to lose the notes, so I thought I would share them with my readers. This discussion is divided into four sections: business structure, physical/virtual storefront, social media channels, and getting the word out. I undoubtedly missed some items; will update as I see holes.
If you're like many people, the thought of speaking in front of a group of people is like bamboo under your nails. Truth be told, the audience wants to see you succeed and doesn't want to see a crash-and-burn on the stage. The audience is rooting for you.
Next time you have to take to the podium, keep the following in mind:
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