7 Ways to Increase Your Value Per Word

E.F. Hutton was a financial brokerage firm founded in 1904 by brothers Edward Francis and Frankly Laws Hutton. In the 1970s, E.F. Hutton created an advertising campaign with the slogan, “When E.F. Hutton talks, people listen.” The slogan implied that E.F. Hutton didn’t mince words, and that any advice given was valuable.

For me, it ranks right up there with “Two all-beef patties…” and “Plop plop, fizz fizz…” Now that I’ve planted a couple of commercial jingles in your head that you may be singing the rest of the day, let’s get into how this is relevant to being a great project manager.

In my early days as a consultant, I mistakenly believed that my job was to tell, that the client was expecting me to talk on any topic and espouse my wisdom. As a result, I tended to use a lot of words to communicate what I thought needed to be communicated.

As I grew, I noticed those who were particularly impactful at getting their point across. They didn’t simply fill the air with words; it was quite the opposite. They sat back and listened while others did the talking, then, when ready to speak, came into the conversation with a profound question or statement that caused others to think. What they said was concise, relevant and thought-provoking.

I also noticed something else--whenever that person spoke, others generally stopped talking to yield the floor. People like that make their words count. They have what I call a high value per word.

Read more at ProjectManagement.com.

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