What we learned was more than what we had anticipated; not necessarily about their purchases, but about how they worked and the importance of urgency versus importance in their jobs.
Just because you have the same job title and are part of the same organization doesn’t mean you do the same things. Take time to understand what your colleague does and what he or she considers important. Target your communications to meet the needs of your colleague. Doing so will better ensure your colleague gets information that is most important to him or her, and ensures you aren’t wasting your time creating information that isn’t relevant.
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