Unclear requirements leave too much interpretation up to the team which results in building the wrong solution.
Take the time to ensure the requirements are clearly understood and agreed upon among all parties.
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Several years back I got into a conversation with a colleague about our kids. He told me of how he took his daughters to the circus. He wasn't able to afford it, but decided to go anyway. While they were at the circus, he looked over at his oldest daughter. The look on her face was one of utter contentment and delight. Seeing his daughter's face caused my colleague to get all choked up. The price of admission was redeemed through a priceless moment that my colleague shared with his daughter.
A problem that is no longer on the sponsor's radar means it will die a slow death.
Things change. Make sure the sponsor still considers the problem a priority and one which needs to be fixed now.
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Poorly written requirements can cause you to build a solution that just does stupid things faster.
Don't accept requirements which are of poor quality or don't focus on solving the stated problem.
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I've adopted video as a key component of my communication strategy to my subscribers and customers. In doing so, though, I've decided on the following guiding principles:
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