I've adopted video as a key component of my communication strategy to my subscribers and customers. In doing so, though, I've decided on the following guiding principles:
Years back a required skill for secretaries (politically correct = administrative assistants) was shorthand. There are a number of shorthand systems including Gregg Shorthand, Pitman Shorthand, and Handywrite Shorthand. With the advent of technology, texting, and 140-character tweets the Mad Men-era shorthand has been replaced by a world of abbreviations and phonetic acronyms which describe the most popular thoughts, feelings, and reactions that we use in our daily speech. Most acronyms are easily decipherable, some take a bit of noodling to understand, while still others require a quick web search to translate.
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