On a recent project my company was working with a frozen seafood manufacturer to help them bring a specialty frozen seafood product to market.
A huge component of getting this project done was the packaging; it had to be eye-popping and appealing while protecting the frozen seafood pieces inside. After a number of design sessions with the packaging manufacturer, we received the finished packaging. What was initially exuberance during the design session turned into disappointment when we saw the finished product. Some of the graphics were a bit blurry, a re-sealable zipper wasn't included, and a clear window to view the contents inside was missing. Our emotions went from disappointment to anger as the manufacturer told us it would be a number of weeks before a new delivery of the packaging could be done. If we took this route, a key delivery to a very important customer of ours wouldn't be met. What a pickle.
This part three of a three-part series on Mastering Credibility. Part one is It's What You Know and part two is It's The Relationships You Build.
Bert was an associate at a premier management consulting firm.
Over the years he specialized in providing advice to senior management in information technology organizations. Generally he had some pretty insightful ideas that many of the rank and file in the client organization viewed as a bit theoretical. His advice was typically accompanied by general implementation timelines which client organizations rarely took verbatim. Bert's advice usually culminated in some type of a Powerpoint presentation to the senior client management; then it was off to the next assignment.
For years Bert had been trying to get a foot into the door of Laner Robotics.
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