- Videos need to be personal, short, and sweet
- Video + text is more impactful than video alone
- Content needs to be structured to ensure the recipient gets something from the video and has a clear call to action
- Videos need to look relaxed and casual while projecting professionalism
- Video production needs to be easy and free
I've adopted video as a key component of my communication strategy to my subscribers and customers. In doing so, though, I've decided on the following guiding principles:
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