Having the choices and consequences clearly outlined serves a couple of purposes. First, it gives an assurance that viable alternatives have been considered and not swept under the carpet; second, it enables the decision makers to have a rich dialogue about each alternative and helps ensure that the best decision gets made. Some of the best decision-making discussions I've been involved with have been facilitated with clearly articulated choices and consequences.
Oh, and which hand lotion did I use? I haven't a clue.