As I thought about this dilemma, one thing clearly occurred to me. The leader clearly laid out a challenge to the existing members, but missed one crucial component: he didn't inspire them to want to invite other people. Because he didn't inspire them, they blew him off.
As a leader, you simply can't assume your team is inspired, you need to foster inspiration amongst the team. Fostering inspiration means you need to do the following:
- Allow the team to grasp the "why" behind the goal and to ask questions about the rationale
- Allow the team to weigh in on how the goal is to be achieved and empower them to drive the activities
- Help them achieve the goal by removing barriers, ensuring they are appropriately equipped, and keeping the goal front and center through regular communications on the goal and progress toward achieving
- Be the example; if you are expecting the team to be passionate about a goal then be passionate yourself. Delegating passion simply doesn't cut it and is a sure-fire recipe for failure.