- Videos need to be personal, short, and sweet
- Video + text is more impactful than video alone
- Content needs to be structured to ensure the recipient gets something from the video and has a clear call to action
- Videos need to look relaxed and casual while projecting professionalism
- Video production needs to be easy and free
In PowerPoint, create a new 2-slide presentation. The first slide will be the body of your presentation and the second slide will be your logo, website and other information.
Write out your one-minute trailer in less than 180 words. Keeping things short, sweet and to the point is crucial. My trailers have five sections, as follows:
1. Intro - includes name, company, title, website
2. Tagline - the mission or connection point with my viewer
3. Title - the trailer topic I want to discuss
4. Body - description of the trailer topic
5. Takeaways - three things that I want the viewer to know
After you've written out your trailer, format slide 1 with the content like this:
OK so by now you have all of your content in slides 1 and 2. Now comes the animation part that requires some PowerPoint knowledge. For all of my text animation I set it all to start "automatically with previous" then play with timing delays to synchronize my video with the slide content. You will also want to ensure your video is set to start automatically by right clicking on the video, clicking "start" then choosing "automatically."
Play your presentation in slideshow format. Your video should start playing automatically. For each section of text, set the animation timing delay to align with your video. As example, your intro will have about a two second timing delay, your tagline will have about a ten second timing delay, your title will have about a 15 second timing delay, etc. Keep doing this process for all of your sections of text until you are happy with your video and animation alignment. Remember to save your PowerPoint document frequently to avoid losing any work.
After you're happy with the trailer, you are ready to save it as an MP4. This is as simple as doing a File -> Save As then selecting MPEG-4 video (*.mp4) as your file type. PowerPoint then saves the slideshow as a video file. Below is my finished trailer:
The first time I did this it took me about six hours to format the slides, write the script, record the video and figure out how to do animation. Now that I've got it down I can produce one start to finish in under two hours.
Doing these simple one-minute trailers can be very effective in helping you get your point across with a bit more polish and professionalism than a standalone video. If you want to save some time you can get the PowerPoint template for my above trailer by becoming a subscriber or emailing me a screenshot of you following me on social media. I'll send it off to you promptly.