Several years back I got into a conversation with a colleague about our kids. He told me of how he took his daughters to the circus. He wasn't able to afford it, but decided to go anyway. While they were at the circus, he looked over at his oldest daughter. The look on her face was one of utter contentment and delight. Seeing his daughter's face caused my colleague to get all choked up. The price of admission was redeemed through a priceless moment that my colleague shared with his daughter.
A problem that is no longer on the sponsor's radar means it will die a slow death.
Things change. Make sure the sponsor still considers the problem a priority and one which needs to be fixed now.
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